Right-size packaging utilizes the ideal amount of material for products without sacrificing branding elements or quality. In implementing right-size packaging, brands support sustainability efforts, save money, and appeal to consumers.
Hot foil stamping requires a custom die, heat, and pressure to apply foil to your folding cartons and/or printed materials, while cold foil relies on UV light. Both techniques add eye-catching luxury elements that will help you attract customers.
In addition to coated natural kraft paperboard, shrink wrap, wax-coated cardboard, aluminum, and solid bleached sulfate paperboard, several biodegradable and sustainable materials are available for frozen food packaging.
As the edibles sector of the cannabis industry proliferates, creative packaging choices that enhance safety and freshness and employ eye-grabbing decorative effects will help you stand out from the rest of the shelf.
By utilizing attention-grabbing decorative effects and collaborating with an adaptive packaging partner, the Sticky Toffee Pudding Company has found great success marketing British baked desserts to American consumers.
As the nutraceutical market continues to grow throughout the next decade, anti-counterfeiting features, eye-grabbing visuals, sustainability, and connected packaging may be essential to you getting ahead of your competitors.
By embracing greater sustainability, rethinking anti-counterfeiting and difficult-to-open packaging, and adjusting to the rise of self-care at home, personal care brands can foster stronger loyalty among the increasing number of environmentally conscious consumers.
By localizing your supply chain, reducing carbon emissions, sourcing from responsibly managed forests, utilizing sustainable materials, and implementing right-size packaging principles, cannabis packaging can become more eco-friendly.
By embracing right-size packaging principles, lowering their carbon footprints, reducing plastics, localizing supply chains, and utilizing renewable or tree-free alternative materials, brands can achieve more sustainable food packaging.
Looking to stand out among cannabis brands, Inhale Exhale partnered with Professional Image to design custom packaging more aligned with the high-end look and feel typical of premium brands in other industries.
Whether it’s the quality and type of materials used, printing capabilities, or decorative effects, an experienced manufacturer should be able to help you account for the many factors that impact adhesive label performance.
Among the printing and packaging trends for 2022 are specialty coatings and foil stampings, a shift from plastic to paperboard, customer demand for shorter lead times and production flexibility, growth of cannabis and CBD industries, and renewed interest in chain-of-custody certifications and sustainability.
As a heavily regulated industry, cannabis packaging and labeling must account for stringent design requirements in addition to eye-grabbing decorative effects, proper material selections, and effective messaging.
Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.
When you work with a domestic packaging partner that’s committed to sustainability, such as Oliver, you reduce your carbon footprint and shipping costs, and gain an experienced collaborator with a one-stop solution to your packaging needs.
Whether you utilize sustainably sourced timber or tree-free alternatives, there are several paperboard options available to help you achieve your printing and packaging goals, including coated, uncoated, recycled, and unrecycled paperboard.
How long global supply chain issues—such as increased shipping costs, disrupted transportation, longer lead times, and the Great Resignation—remain with us is uncertain, but localizing your supply chain has its advantages.
Sustainable packaging utilizes minimal, responsibly sourced materials and substrates that suit your particular situation, but you’ll need to know a few more specifics to achieve your sustainability goals.
Connected packaging is a powerful avenue for brands to strengthen loyalty, delight and engage consumers, and create memorable experiences by using QR codes, hashtags, and barcodes to bridge the physical with digital interactions.
Extended color gamut printing (aka EG or ECG) enables manufacturers to replicate custom spot colors in an efficient, cost-effective manner. In working with them, brands create endless possibilities of color matches for private label products, strengthening brand affinity and growing their market share.
Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping. It’s popular in the food and beverage industry as well as OTC medicines.
Working with an experienced pharmaceutical packaging partner, you can expect a streamlined process that employs creative labels, abides by all safety and regulatory requirements, and has the globally recognized certifications to give you peace of mind.
Offset printing, the traditional method, remains well-suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.
In a free webinar, speakers from Oliver and Sappi—industry leaders in printing and packaging—discuss the growing trends in packaging in a post-pandemic world as they relate to e-commerce, sustainability, wellness, and more.
Whether utilizing decorative effects, special coatings and materials, or personalized features relevant to customers, customizing your packaging promotes branding by reinforcing your company message, building affinity, and delivering memorable experiences.
Food and beverage brands are bringing sustainability to their packaging by reducing their use of plastics, implementing renewable resources, establishing clear messaging, and encouraging consumers to reuse and recycle.
Although a variety of materials are used in food packaging, finding the right combination for your products depends on your branding and sustainability goals while maximizing protection, safety, and shelf life.
Packaging suppliers earn SQF certification by establishing and maintaining effective food safety practices as judged by a third-party audit. This enables them to deliver packaging solutions that come in direct contact with food products.
Innovative board options, such as tree-free substrates made from sugarcane bagasse and post-consumer paperboard created from recycled materials, have redefined what it means to have sustainable packaging.
Printing capabilities, decorative effects, fulfillment services, customer service, and experience are among the most important characteristics to consider when searching for a marketing collateral printer.
Oliver has earned chain-of-custody certifications, produces right-sized packaging, invests in green initiatives and alternative materials, and provides expertise to help customers achieve their sustainable packaging goals.
Printed marketing collateral gives your customers and prospective customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers returning to you and singing your praises online.
Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.