Insights

There’s a lot that goes into figuring out whether your supply chains, warehouses, and distribution c...

It’s fair to say that brands are particular.

A growing number of consumers prioritize sustainability in their purchasing decisions. And this incl...

As a result of the supply chain issues that impacted much of the global economy in recent years and ...

Transitioning into a business that prioritizes sustainability can be a challenge.

Consumers more and more expect to be wowed by not only your products, but even your packaging design...

How do you know you can trust a potential packaging partner? Sure, you can rely on word of mouth or ...

Packaging is perhaps the most routine point of contact consumers have with a brand, creating a tangi...

Luxury is an almost indefinable term.

At a time when supply chain efficiency and product authentication are paramount, radio-frequency ide...

Pharmaceutical brands face unique challenges when it comes to packaging.

Among the top considerations for food packaging, sustainability is increasingly important to brands....

Whether your food company is transitioning away from plastic food packaging to paperboard to save mo...

Holding some kinship with pharmaceuticals but deriving medical or health benefits specifically from ...

There are many things you can do to make your food packaging recyclable (and ensure consumers actual...

There is little room for error in the pharmaceutical industry. The same can be said for pharmaceutic...

The importance of safety can’t be overstated when it comes to food packaging. In fact, hygiene and f...

Developing efficacious and safe pharmaceuticals is an incredibly expensive endeavor, but don’t let t...

If you are in the food industry, you know how important it is to package your products in a way that...

It’s no secret the internet has changed the way companies market to consumers. Businesses can curate...

One of the key tenets of successful marketing, if not the most important, is delivering the right me...

How can you guarantee that customers enjoy the best version of your products? It’s a question that c...

You can’t always control where consumers first interact with your brand. It might be on your website...

As a food manufacturer, you need to deliver effective packaging for your products in an ever-changin...

Laminates and coatings are some of the most effective ways you have to dress up your folding carton ...

Printing has existed for centuries and continues to evolve. Digital printing has emerged as a cost-e...

Nearly every industry is talking about how green their products are today, but how sustainable is yo...

You’re focused on creating the best personal care products for your customers, but unless you can de...

When it comes to the design of folding cartons, there are many options available for enhancing both ...

What's the most convenient way to package, stock, and display your products? These questions define ...

Minimalist packaging is no stranger to beauty brands, and for good reason.

While some of the packaging trends from 2021 and beyond remain with us, including packaging that spe...

Sometimes, it works out that the name for a process expands to include definitions beyond its etymol...

For e-commerce brands, one could argue the case that packaging is the most important marketing tool ...

Folding cartons are one of the most popular packaging solutions, for good reason.

It’s helpful to think of your brand as the emotions you evoke for consumers. Wherever they encounter...

You take great care in putting your best products forward. The finished versions represent the entir...

Folding cartons, or carton boxes, are the bread and butter of packaging for many industries, includi...

You have an abundance of paperboard options at your disposal, but which ones are most appropriate fo...

Honestly, if you can dream it, there’s a good chance you can print it on a custom box or folding car...

As the all-encompassing term suggests, packaging serves multiple purposes.

The choice between folding cartons and plastic containers is not a straightforward one, economically...

There are many ways to help your product get noticed more than other brands, and effective packaging...

Although local governments encourage residents and businesses to recycle all approved materials, the...

In 2015, retail shippers changed policies to charge by the dimensional size or weight of packages. T...

The abundance of decorative effects available to you truly makes the folding carton your canvas. You...

When done well, primary and secondary packaging materials can make for a memorable consumer experien...

You’ve probably never ordered a specialty coffee from inside of a barn—let alone a barn that is more...

Frozen food packaging must prioritize food quality and safety. And that begins with selecting the pr...

Consumers care a great deal about packaging. Just reflect on the popularity of “unboxing videos” on ...

Designing eye-catching food packaging can be challenging, but it’s an important part of helping cons...

The cosmetic industry’s movement toward “clean beauty”—products free from harmful chemicals or ingre...

Consumer habits are shifting and industry leaders need to respond to these trends, thinking deeper t...

Cannabis consumers, along with those across an increasing number of industries, are not only concern...

Picture yourself walking the aisles of a retail store.

Perhaps few industries have as memorable packaging and branding as fine wine, craft beers, and spiri...

The passage of modernized cannabis laws has sent the industry into a frenzy reminiscent of the North...

An adhesive label is much more than a pretty identifier you slap onto secondary packaging. It can al...

Many packaging solutions for pharmaceuticals are available, but one aspect you don’t want to overloo...

Packaging seems to have only become more sophisticated and integral to the consumer experience in re...

In the highly competitive cosmetics industry, brands cannot be complacent and take brand loyalty for...

Unless you can attract their attention with compelling packaging, it’s difficult getting consumers t...

As a nascent industry, cannabis is in the early years of establishing norms around packaging design ...

It’s a wonder how efficient global supply chains can be—until they’re not. Supply chains have experi...

As you embark on the road to sustainable packaging design, there are several questions you need to a...

The list of distinct packaging materials is long and ever growing. Companies are developing innovati...

Be careful that in your enthusiasm for your product you don’t overlook the structure of your packagi...

Packaging is no longer just a physical matter. Digital technology has transformed the ways brands co...

The penultimate unboxing experience for people might resemble something akin to the joy exhibited by...

Whether you’ve been a green business for some time or are now making a more concerted effort to be e...

Private label products typically come with a lower price tag than their name brand counterparts on s...

When it comes to producing packaging for pharmaceuticals, consumer safety is a primary concern. Cutt...

Pharmaceutical packaging has its own unique set of challenges, such as including vital dosage and co...

National over-the-counter (OTC) brands reign in many markets, but that shouldn’t deter smaller compa...

The pharmaceutical industry maintains strict standards given the effects of its products on consumer...

It’s a thrilling time for packaging, given the recent innovations in folding cartons. While many of ...

Consumers continue to push for more eco-friendly products from brands willing to take action on clim...

All that glitters may not be gold, but the glimmering shine of a folding carton certainly grabs cons...

Due to their transparency and versatility, blister card packaging is a popular choice for brands see...

Your existing packaging is your go-to for everyday use, but sometimes you may need something a littl...

Packaging is at the center of the branding experience and serves as a primary way companies communic...

Brand owners regularly look for ways to innovate, including how they produce their packaging. With r...

Companies across industries—from food and beverage, to beauty, and beyond—are shifting toward sustai...

Clean beauty is no longer just a movement, but an expectation. Individual brands and even large-scal...

The food and beverage industry faces a stiff challenge as it pertains to sustainability, and the pac...

The answer to what materials can be used for food packaging can be complex. Companies have relied on...

The well-established four Ps of marketing—product, price, place and promotion—guide brands’ initiati...

You’ve likely heard variations of this cliche in different settings, and it applies here as well: A ...

As the digital landscape has opened several avenues for customers to find your company, one of the c...

It’s a hot-button topic across all industries: How do companies promote and practice sustainability?...

You’ve likely heard that one of the secrets to effective marketing is implementing great storytellin...

An emerging industry requires a different approach to packaging. That’s true of the market for CBD p...

You’d expect that companies creating products to make customers feel, look, and smell good would val...

In the highly competitive food and beverage industry, you have to consider every aspect of your pack...

We tend to associate counterfeiting with the printing of fake money, but it’s also a significant pro...

A label is never just a label. Companies in the health and beauty industry know that more than most....

Modern packaging has opened creative possibilities for your brand. Between material choices and deco...

Here’s the tricky thing about sustainability and the packaging industry: Everything is tied together...