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Insights

The Benefits of Printed Marketing Collateral

January 21, 2021

Printed marketing collateral gives your customers and prospective customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers returning to you and singing your praises online.

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7 of the Most Effective Types of Marketing Collateral

January 14, 2021

Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.

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Finding Packaging for Your CBD Products

January 07, 2021

In the emerging market for CBD products, consider branding, design, and finding an experienced, innovative partner to get the packaging you need.

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Secondary Packaging for Health & Beauty Products 

December 23, 2020

Although branding is an important aspect of secondary packaging for health and beauty products, companies should also value design, ease-of-use, and sustainability.

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What Is Extended Gamut Printing?

December 17, 2020

Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.

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Food Safe Packaging Boxes: What You Need to Know

December 03, 2020

Food safe-certified manufacturers produce packaging boxes that protect food products, promote freshness, and maximize shelf life.

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Anti-Counterfeiting in Secondary Packaging

November 25, 2020

Printing companies have developed overt and covert authentication solutions such as specialty inks and digital barcodes to provide brand protection against counterfeiting efforts.

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What To Expect From Your Short-Run Packaging Printing Job

November 19, 2020

Short-run packaging printing jobs produce smaller quantities, making them efficient solutions for prototyping, product launches, and one-time events.

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What Is Shelf-Ready Packaging?

November 12, 2020

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping.

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Why Customers Choose Oliver for Folding Carton Manufacturing

November 05, 2020

With three manufacturing facilities, Oliver provides customers flexibility, reliability, expertise, and people-first customer service for their folding carton needs.

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How to Create Effective Health & Beauty Labels

October 29, 2020

Effective beauty labels are made with quality materials, clearly communicate the product's purpose, and take advantage of branding opportunities to promote sales.

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Top Questions to Ask Your Food Packaging Manufacturer

October 23, 2020

Ask about design, branding, the impact on shelf life, certifications, and vendor managed inventory when searching for a food packaging manufacturer.

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What Is Primary vs. Secondary Packaging?

October 15, 2020

Primary packaging is the last piece that separates your product from the consumer. Secondary packaging holds together the different aspects of the product. Together, they play a key role in protecting your products and promoting them on crowded shelves.

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The Importance of Attractive Packaging for Cosmetic Brands

October 08, 2020

Cosmetic brands that focus on structure, decorative effects, and messaging to create attractive packaging will stand out in a competitive industry.

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Which Specialty Packaging Options Are Right for Your Products?

September 03, 2020

Setup boxes, laminated small flute packaging, or custom specialty packaging can elevate your brand and stand out in your customers' eyes with the right decorative effects and attention to detail.

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The Top Considerations in Food Packaging

September 03, 2020

Consider branding, shelf presence, protection, and sustainability when searching for your food packaging.

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What Is Foil Stamping in Printing?

August 17, 2020

Foil stamping, also called hot stamping, is a printing technique used to convey a brand's quality through decorative effects.

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What Materials Are Best for Sustainable Packaging?

August 11, 2020

Hemp, sugarcane boards, recycled paper, and soy- and vegetable-based inks are several materials associated with sustainable packaging—yet sustainable production behaviors are just as important.

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What Is Variable Data Printing?

July 17, 2020

Variable data printing utilizes digital technology and a spreadsheet of information or curated data, to create unique, often personalized printed materials.

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