Offset printing, the traditional method, remains well-suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.
In a free webinar, speakers from Oliver and Sappi—industry leaders in printing and packaging—discuss the growing trends in packaging in a post-pandemic world as they relate to e-commerce, sustainability, wellness, and more.
Whether utilizing decorative effects, special coatings and materials, or personalized features relevant to customers, customizing your packaging promotes branding by reinforcing your company message, building affinity, and delivering memorable experiences.
Food and beverage brands are bringing sustainability to their packaging by reducing their use of plastics, implementing renewable resources, establishing clear messaging, and encouraging consumers to reuse and recycle.
Although a variety of materials are used in food packaging, finding the right combination for your products depends on your branding and sustainability goals while maximizing protection, safety, and shelf life.
Right-size packaging utilizes the ideal amount of material for products without sacrificing branding elements or quality. In implementing right-size packaging, brands support sustainability efforts, save money, and appeal to consumers.
Packaging suppliers earn SQF certification by establishing and maintaining effective food safety practices as judged by a third-party audit. This enables them to deliver packaging solutions that come in direct contact with food products.
Hot foil stamping requires a custom die, heat, and pressure to apply foil to your folding cartons and/or printed materials, while cold foil relies on UV light. Both techniques add eye-catching luxury elements that will help you attract customers.
Innovative board options, such as tree-free substrates made from sugarcane bagasse and post-consumer paperboard created from recycled materials, have redefined what it means to have sustainable packaging.
Printing capabilities, decorative effects, fulfillment services, customer service, and experience are among the most important characteristics to consider when searching for a marketing collateral printer.
Oliver has earned chain-of-custody certifications, produces right-sized packaging, invests in green initiatives and alternative materials, and provides expertise to help customers achieve their sustainable packaging goals.
Printed marketing collateral gives your customers and prospective customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers returning to you and singing your praises online.
Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.
Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.
Primary packaging is the last piece that separates your product from the consumer. Secondary packaging holds together the different aspects of the product. Together, they play a key role in protecting your products and promoting them on crowded shelves.