Offset printing, the traditional method, remains well-suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.

In a free webinar, speakers from Oliver and Sappi—industry leaders in printing and packaging—discuss the growing trends in packaging in a post-pandemic world as they relate to e-commerce, sustainability, wellness, and more.

Digital printing expands available packaging options to include fast turnaround times, data variable printing, great flexibility, and excellent print quality.

Whether utilizing decorative effects, special coatings and materials, or personalized features relevant to customers, customizing your packaging promotes branding by reinforcing your company message, building affinity, and delivering memorable experiences.

Sustainable packaging can reduce costs, minimize your carbon footprint, and establish your brand as an eco-friendly leader in the market.

In addition to cost, your company should consider safety, sustainability, decorative design elements, and size when deciding on packaging materials.

Decorative effects for your packaging such as foil stamping and embossing, combined with the right material choices, can help position your food and beverage products as luxury items.

Flexographic printing, which gets its name from the flexible plates that make it possible, is a cost-effective, efficient process for high-volume labels.

Health and beauty brands have reduced their use of plastics, implemented paperboard alternatives, and shared environmental messaging to support sustainable packaging strategies.

Food and beverage brands are bringing sustainability to their packaging by reducing their use of plastics, implementing renewable resources, establishing clear messaging, and encouraging consumers to reuse and recycle.

Cardboard is a catch-all term that refers to sturdy, paper-based products, including corrugated boxes and paperboard. The two materials have primary uses, but can be combined to great effect.

Although a variety of materials are used in food packaging, finding the right combination for your products depends on your branding and sustainability goals while maximizing protection, safety, and shelf life.

Right-size packaging utilizes the ideal amount of material for products without sacrificing branding elements or quality. In implementing right-size packaging, brands support sustainability efforts, save money, and appeal to consumers.

Packaging suppliers earn SQF certification by establishing and maintaining effective food safety practices as judged by a third-party audit. This enables them to deliver packaging solutions that come in direct contact with food products.

Hot foil stamping requires a custom die, heat, and pressure to apply foil to your folding cartons and/or printed materials, while cold foil relies on UV light. Both techniques add eye-catching luxury elements that will help you attract customers.

Innovative board options, such as tree-free substrates made from sugarcane bagasse and post-consumer paperboard created from recycled materials, have redefined what it means to have sustainable packaging.

Synergy across labels, folding cartons, and marketing collateral will help you deliver consistent messaging and establish yourself as a reliable brand.

With the right decorative touches and design elements, you can add perceived value to your products through their packaging.

Brands choose Oliver for their label-printing needs because of the company’s state-of-the-art technology, available decorative effects, and expertise to provide the right solutions across industries.

Printing capabilities, decorative effects, fulfillment services, customer service, and experience are among the most important characteristics to consider when searching for a marketing collateral printer.

Oliver has earned chain-of-custody certifications, produces right-sized packaging, invests in green initiatives and alternative materials, and provides expertise to help customers achieve their sustainable packaging goals.

Printed marketing collateral gives your customers and prospective customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers returning to you and singing your praises online.

Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.

In the emerging market for CBD products, consider branding, design, and finding an experienced, innovative partner to get the packaging you need.

Although branding is an important aspect of secondary packaging for health and beauty products, companies should also value design, ease-of-use, and sustainability.

Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.

Food safe-certified manufacturers produce packaging boxes that protect food products, promote freshness, and maximize shelf life.

Printing companies have developed overt and covert authentication solutions such as specialty inks and digital barcodes to provide brand protection against counterfeiting efforts.

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping.

With three manufacturing facilities, Oliver provides customers flexibility, reliability, expertise, and people-first customer service for their folding carton needs.

Effective beauty labels are made with quality materials, clearly communicate the product's purpose, and take advantage of branding opportunities to promote sales.

Ask about design, branding, the impact on shelf life, certifications, and vendor managed inventory when searching for a food packaging manufacturer.

Primary packaging is the last piece that separates your product from the consumer. Secondary packaging holds together the different aspects of the product. Together, they play a key role in protecting your products and promoting them on crowded shelves.

Cosmetic brands that focus on structure, decorative effects, and messaging to create attractive packaging will stand out in a competitive industry.

Setup boxes, laminated small flute packaging, or custom specialty packaging can elevate your brand and stand out in your customers' eyes with the right decorative effects and attention to detail.

Consider branding, shelf presence, protection, and sustainability when searching for your food packaging.

Foil stamping, also called hot stamping, is a printing technique used to convey a brand's quality through decorative effects.

Hemp, sugarcane boards, recycled paper, and soy- and vegetable-based inks are several materials associated with sustainable packaging—yet sustainable production behaviors are just as important.

Variable data printing utilizes digital technology and a spreadsheet of information or curated data, to create unique, often personalized printed materials.