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Insights

Fine Wine, Craft Beers & Spirits: What Makes for Memorable Packaging?

May 19, 2022

In addition to selecting sustainable materials, designing regionally resonant and immersive packaging for fine wine, craft beers, and spirits will make your beverage brand memorable.

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How to Achieve More Sustainable Food Packaging

May 05, 2022

By embracing right-size packaging principles, lowering their carbon footprints, reducing plastics, localizing supply chains, and utilizing renewable or tree-free alternative materials, brands can achieve more sustainable food packaging.

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Box Designs for Premium Cannabis Brands: The Inhale Exhale Story

April 28, 2022

Looking to stand out among cannabis brands, Inhale Exhale partnered with Professional Image to design custom packaging more aligned with the high-end look and feel typical of premium brands in other industries.

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Top Performance Factors for Adhesive Labels

April 14, 2022

Whether it’s the quality and type of materials used, printing capabilities, or decorative effects, an experienced manufacturer should be able to help you account for the many factors that impact adhesive label performance.

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Sustainable Pharmaceuticals: The Role Packaging Plays

March 31, 2022

Here are several ways sustainable pharmaceutical packaging can help your products stand out, attract more consumers, and foster more brand affinity.

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5 Printing & Packaging Trends for 2022

March 25, 2022

Among the printing and packaging trends for 2022 are specialty coatings and foil stampings, a shift from plastic to paperboard, customer demand for shorter lead times and production flexibility, growth of cannabis and CBD industries, and renewed interest in chain-of-custody certifications and sustainability.

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The Importance of Attractive Packaging for Cosmetic Brands

March 17, 2022

Cosmetic brands that focus on structure, decorative effects, and messaging to create attractive packaging will stand out in a competitive industry.

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Designing Eye-Catching Food Packaging

March 10, 2022

To design attention-grabbing food packaging, consider foil stamping, embossing and debossing, and specialty coatings in addition to unique structural designs such as shelf-ready packaging.

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Design Considerations for Cannabis Packaging & Labeling

March 03, 2022

As a heavily regulated industry, cannabis packaging and labeling must account for stringent design requirements in addition to eye-grabbing decorative effects, proper material selections, and effective messaging.

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What Is Extended Gamut Printing?

February 24, 2022

Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.

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Looking for a Domestic Packaging Partner? Here's What You Should Know About Oliver

February 10, 2022

When you work with a domestic packaging partner that’s committed to sustainability, such as Oliver, you reduce your carbon footprint and shipping costs, and gain an experienced collaborator with a one-stop solution to your packaging needs.

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What Are Your Paperboard Options for Packaging?

February 03, 2022

Whether you utilize sustainably sourced timber or tree-free alternatives, there are several paperboard options available to help you achieve your printing and packaging goals, including coated, uncoated, recycled, and unrecycled paperboard.

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Supply Chain Issues & Packaging: What You Need to Know

January 28, 2022

How long global supply chain issues—such as increased shipping costs, disrupted transportation, longer lead times, and the Great Resignation—remain with us is uncertain, but localizing your supply chain has its advantages.

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Truths About Sustainable Packaging [w/ Downloadable Infographic]

January 20, 2022

Sustainable packaging utilizes minimal, responsibly sourced materials and substrates that suit your particular situation, but you’ll need to know a few more specifics to achieve your sustainability goals.

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Paperboard vs. Cardboard

January 13, 2022

Cardboard is a catch-all term that refers to sturdy, paper-based products, including corrugated boxes and paperboard. The two materials have primary uses, but can be combined to great effect.

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How Can the Structure of Your Packaging Add Value?

January 06, 2022

Packaging structure communicates who you are as a brand, improves the unboxing experience, protects your product, and delights consumers, while adding incredible value to your company.

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How Connected Packaging Can Elevate Your Brand

December 30, 2021

Connected packaging is a powerful avenue for brands to strengthen loyalty, delight and engage consumers, and create memorable experiences by using QR codes, hashtags, and barcodes to bridge the physical with digital interactions.

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Delivering a Memorable Unboxing Experience

December 23, 2021

With the right blend of compelling decorative effects, smart marketing collateral, right-size packaging, and clever packaging design, you can create a memorable unboxing experience.

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Why You Should Share Your Sustainable Packaging Story

December 09, 2021

Sharing your sustainable packaging story creates brand affinity with eco-conscious consumers, attracts like-minded vendors, and reinforces how much green initiatives are the future of business.

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What Is Variable Data Printing?

December 02, 2021

Variable data printing utilizes digital technology and a spreadsheet of information or curated data, to create unique, often personalized printed materials.

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Why Extended Gamut Printing (aka ECG) Is Ideal for Private Labels

November 18, 2021

Extended color gamut printing (aka EG or ECG) enables manufacturers to replicate custom spot colors in an efficient, cost-effective manner. In working with them, brands create endless possibilities of color matches for private label products, strengthening brand affinity and growing their market share.

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What Is Shelf-Ready Packaging?

November 04, 2021

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping. It’s popular in the food and beverage industry as well as OTC medicines.

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OTC & Pharma: Why Experience Matters in Finding a Packaging Provider

October 28, 2021

Working with an experienced pharmaceutical packaging partner, you can expect a streamlined process that employs creative labels, abides by all safety and regulatory requirements, and has the globally recognized certifications to give you peace of mind.

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Rx to OTC: A One-Stop Solution for Pharmaceutical Packaging [W/Case Study]

October 21, 2021

Faced with the challenge of designing packaging for a prescription drug that had become an OTC product, a pharmaceutical company found a one-stop solution with Oliver.

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Private Vs. Branded Labels for OTC Products

October 07, 2021

Extended gamut printing provides an efficient and cost-effective way for smaller firms to compete with national OTC brands through private and white label products.

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Why Companies Choose Oliver for Pharmaceutical Labels & Packaging

September 30, 2021

By working with Oliver Inc., you can rest assured your pharmaceutical labels will be elevated, products protected, colors and designs enhanced, and packaging processed sustainably and efficiently.

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Important Trends in Pharmaceutical Labeling & Packaging

September 23, 2021

Anti-counterfeiting, sustainability, new decorative effects, and extended gamut printing are innovative trends in labeling and packaging among national pharmaceutical brands.

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What Is Primary vs. Secondary Packaging?

September 09, 2021

Primary packaging separates your product from the consumer, while secondary packaging secures various components and/or units. Both play key roles in protecting and promoting your products.

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Innovative Folding Cartons: Trends to Watch

September 03, 2021

Industry leaders are implementing anti-counterfeiting and sustainable, tree-free alternative packaging with clever structural designs to bring folding cartons more fully into the 21st century.

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How Sustainable Is Paperboard? What You Need to Know

August 26, 2021

Responsibly sourced paperboard brands incorporating right-size packaging principles create sustainable, recyclable, renewable, and biodegradable substrates.

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Lamination: How Specialty Coatings Elevate Your Folding Cartons

August 19, 2021

Lamination is a cost-effective way to enhance packaging design, add durability and rigidity to its structure, and expand visual options for your folding cartons.

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How Embossing/Debossing Adds Value to Your Folding Cartons

August 05, 2021

Embossing or debossing your folding cartons can help your brand communicate excellence and elegance, reflect greater value, stand out on the shelf, and demonstrate a higher level of quality.

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What Are the Advantages of Blister Card Packaging?

July 29, 2021

Common to many consumer industries, blister card packaging is a cost-effective option that prevents product contamination, adds security, and enhances your design possibilities.

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What To Expect From Your Short-Run Packaging Printing Job

July 22, 2021

Short-run packaging printing jobs produce smaller quantities, making them efficient solutions for prototyping, product launches, and one-time events.

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Offset vs. Digital Printing: When Is Each Right for My Packaging?

July 15, 2021

Offset printing, the traditional method, remains well-suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.

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Packaging Trends in 2021 & Beyond

July 08, 2021

In a free webinar, speakers from Oliver and Sappi—industry leaders in printing and packaging—discuss the growing trends in packaging in a post-pandemic world as they relate to e-commerce, sustainability, wellness, and more.

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The Benefits of Digital Printing for Packaging

June 24, 2021

Digital printing expands available packaging options to include fast turnaround times, data variable printing, great flexibility, and excellent print quality.

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How to Customize Your Packaging to Promote Branding

June 17, 2021

Whether utilizing decorative effects, special coatings and materials, or personalized features relevant to customers, customizing your packaging promotes branding by reinforcing your company message, building affinity, and delivering memorable experiences.

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What Are the Advantages of Sustainable Packaging?

June 10, 2021

Sustainable packaging can reduce costs, minimize your carbon footprint, and establish your brand as an eco-friendly leader in the market.

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Top Factors That Should Influence Your Choice of Packaging Materials

June 03, 2021

In addition to cost, your company should consider safety, sustainability, decorative design elements, and size when deciding on packaging materials.

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Packaging Design Ideas for Luxury Food Brands

May 20, 2021

Decorative effects for your packaging such as foil stamping and embossing, combined with the right material choices, can help position your food and beverage products as luxury items.

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What Is Flexographic Printing & How Does It Work?

May 06, 2021

Flexographic printing, which gets its name from the flexible plates that make it possible, is a cost-effective, efficient process for high-volume labels.

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Sustainable Packaging Strategies for Beauty Brands

April 29, 2021

Health and beauty brands have reduced their use of plastics, implemented paperboard alternatives, and shared environmental messaging to support sustainable packaging strategies.

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How Brands Are Bringing Sustainability to Food Packaging

April 22, 2021

Food and beverage brands are bringing sustainability to their packaging by reducing their use of plastics, implementing renewable resources, establishing clear messaging, and encouraging consumers to reuse and recycle.

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What Materials Can Be Used for Food Packaging?

April 01, 2021

Although a variety of materials are used in food packaging, finding the right combination for your products depends on your branding and sustainability goals while maximizing protection, safety, and shelf life.

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Right-Size Packaging: Definition & Benefits

March 25, 2021

Right-size packaging utilizes the ideal amount of material for products without sacrificing branding elements or quality. In implementing right-size packaging, brands support sustainability efforts, save money, and appeal to consumers.

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What Is SQF Certification & What Does It Mean for Food Packaging Suppliers?

March 18, 2021

Packaging suppliers earn SQF certification by establishing and maintaining effective food safety practices as judged by a third-party audit. This enables them to deliver packaging solutions that come in direct contact with food products.

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Hot Foil Stamping vs. Cold Foil

March 11, 2021

Hot foil stamping requires a custom die, heat, and pressure to apply foil to your folding cartons and/or printed materials, while cold foil relies on UV light. Both techniques add eye-catching luxury elements that will help you attract customers.

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Sustainable Packaging: Innovative Board Options

March 04, 2021

Innovative board options, such as tree-free substrates made from sugarcane bagasse and post-consumer paperboard created from recycled materials, have redefined what it means to have sustainable packaging.

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The Importance of Synergy in Labels, Cartons & Marketing Collateral

February 25, 2021

Synergy across labels, folding cartons, and marketing collateral will help you deliver consistent messaging and establish yourself as a reliable brand.

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How Packaging Can Add Value to Your Products

February 18, 2021

With the right decorative touches and design elements, you can add perceived value to your products through their packaging.

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Why Oliver Is the Right Choice in Label Printing Companies

February 11, 2021

Brands choose Oliver for their label-printing needs because of the company’s state-of-the-art technology, available decorative effects, and expertise to provide the right solutions across industries.

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How to Find the Best Marketing Collateral Companies

February 04, 2021

Printing capabilities, decorative effects, fulfillment services, customer service, and experience are among the most important characteristics to consider when searching for a marketing collateral printer.

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How Oliver Helps Customers Achieve Their Sustainable Packaging Goals

January 28, 2021

Oliver has earned chain-of-custody certifications, produces right-sized packaging, invests in green initiatives and alternative materials, and provides expertise to help customers achieve their sustainable packaging goals.

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The Benefits of Printed Marketing Collateral

January 21, 2021

Printed marketing collateral gives your customers and prospective customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers returning to you and singing your praises online.

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7 of the Most Effective Types of Marketing Collateral

January 14, 2021

Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.

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Finding Packaging for Your CBD Products

January 07, 2021

In the emerging market for CBD products, consider branding, design, and finding an experienced, innovative partner to get the packaging you need.

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Secondary Packaging for Health & Beauty Products 

December 23, 2020

Although branding is an important aspect of secondary packaging for health and beauty products, companies should also value design, ease-of-use, and sustainability.

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Food Safe Packaging Boxes: What You Need to Know

December 03, 2020

Food safe-certified manufacturers produce packaging boxes that protect food products, promote freshness, and maximize shelf life.

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Anti-Counterfeiting in Secondary Packaging

November 25, 2020

Printing companies have developed overt and covert authentication solutions such as specialty inks and digital barcodes to provide brand protection against counterfeiting efforts.

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Why Customers Choose Oliver for Folding Carton Manufacturing

November 05, 2020

With three manufacturing facilities, Oliver provides customers flexibility, reliability, expertise, and people-first customer service for their folding carton needs.

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How to Create Effective Health & Beauty Labels

October 29, 2020

Effective beauty labels are made with quality materials, clearly communicate the product's purpose, and take advantage of branding opportunities to promote sales.

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Top Questions to Ask Your Food Packaging Manufacturer

October 23, 2020

Ask about design, branding, the impact on shelf life, certifications, and vendor managed inventory when searching for a food packaging manufacturer.

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Which Specialty Packaging Options Are Right for Your Products?

September 03, 2020

Setup boxes, laminated small flute packaging, or custom specialty packaging can elevate your brand and stand out in your customers' eyes with the right decorative effects and attention to detail.

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The Top Considerations in Food Packaging

September 03, 2020

Consider branding, shelf presence, protection, and sustainability when searching for your food packaging.

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What Is Foil Stamping in Printing?

August 17, 2020

Foil stamping, also called hot stamping, is a printing technique used to convey a brand's quality through decorative effects.

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What Materials Are Best for Sustainable Packaging?

August 11, 2020

Hemp, sugarcane boards, recycled paper, and soy- and vegetable-based inks are several materials associated with sustainable packaging—yet sustainable production behaviors are just as important.

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