Variable data printing utilizes digital technology and a spreadsheet of information or curated data, to create unique, often personalized printed materials and folding cartons.

Printed marketing collateral gives customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers singing your praises online.

Ask about design, branding, the impact on shelf life, food safety certifications, and vendor managed inventory (VMI) when searching for an experienced food packaging manufacturer.

Synergy across labels, folding cartons, and marketing collateral will help you deliver consistent messaging and establish yourself as a reliable brand.

Consider branding, shelf presence, protections, and sustainable design when searching for effective food packaging.

Laminates and coatings are an effective way to attract consumer attention, while adding durability, protection, and shine to your folding cartons.

Offset printing, the traditional method, remains well suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.

Sustainable packaging takes a circular economy approach to design that prioritizes recyclability, reusability, and compostability when selecting packaging materials, and utilizes life cycle assessments.

As you ideate over personal care product packaging, you’ll want to consider effective branding, decorative effects, the unboxing experience, and embrace sustainable packaging practices.

There’s a chance your competitors may be overlooking interior printing, die-cut sleeves, peek-a-boo windows, embossing/debossing, UV spotting, and reticulated varnishes. That doesn’t mean you have to.

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping. It’s popular in the food and beverage industry as well as OTC medicines.

When implemented thoughtfully, minimalist packaging can clarify marketing messaging, reflect the high quality of products, and reinforce your position as a sustainable brand in the eyes of consumers.

In addition to messaging that reflects greater inclusivity and equality, packaging trends for 2023 include interactive packaging, an emphasis on sustainability, and designs using bold fonts, color blocking, and vintage looks.

Flexographic printing, which gets its name from the flexible plates that make it possible, is a cost-effective, efficient process for high-volume labels.

By implementing right-size packaging, greater sustainability, connected packaging, memorable unboxing experiences, and including effective marketing collateral, your e-commerce business can thrive.

Oliver employs an empathetic approach to the folding carton design process, from the discovery, design, and proofing phases to production and fulfillment. 

Whether utilizing decorative effects, connected packaging, or variable data printing, custom folding cartons can promote your brand by building affinity, communicating your values, and delivering memorable experiences.

With five manufacturing facilities, Oliver provides customers flexibility, reliability, expertise, and people-first customer service for all their folding carton needs.

While wholesale cartons are less expensive and have faster turnaround times, custom carton boxes give you creative control over packaging design.

Whether you utilize sustainably sourced timber or tree-free alternatives, there are several paperboard options available for folding cartons, including coated, uncoated, recycled, and unrecycled paperboard.

From foil stamping and specialty coatings to debossing and embossing, custom boxes have abundant options for decorative effects, helping you generate greater brand affinity.

Primary packaging separates your product from the consumer, while secondary packaging secures various components and/or units. Both play key roles in protecting and promoting your brand

While there isn’t a straightforward answer to whether folding cartons or plastic containers are more sustainable, embracing these sustainable packaging principles (and consulting an experienced packaging partner) can help you find the solution that’s right for your brand.

Embossing or debossing your folding cartons can help your brand communicate excellence and elegance, reflect greater value, stand out on the shelf, and demonstrate a higher level of quality.

In short, you can recycle cartons, with certain considerations. Some communities without a materials recovery facility may not accept cartons. Also, any foil lining should be kept to less than 40% coverage, in order to be properly sorted.

Right-size packaging utilizes the ideal amount of material for products without sacrificing branding elements or quality. In implementing right-size packaging, brands support sustainability efforts, save money, and appeal to consumers.

Hot foil stamping requires a custom die, heat, and pressure to apply foil to your folding cartons and/or printed materials, while cold foil relies on UV light. Both techniques add eye-catching luxury elements that will help you attract customers.

In addition to cost, your company should consider safety, sustainability, decorative design elements, and size when deciding on packaging materials.

How rebranding with custom packaging and premium design effects helped DoubleShot Coffee find greater success with their popular Maduro chocolate bars.

In addition to coated natural kraft paperboard, shrink wrap, wax-coated cardboard, aluminum, and solid bleached sulfate paperboard, several biodegradable and sustainable materials are available for frozen food packaging.

As the edibles sector of the cannabis industry proliferates, creative packaging choices that enhance safety and freshness and employ eye-grabbing decorative effects will help you stand out from the rest of the shelf.

By utilizing attention-grabbing decorative effects and collaborating with an adaptive packaging partner, the Sticky Toffee Pudding Company has found great success marketing British baked desserts to American consumers.

By blending clean beauty with sustainability—embracing right-size packaging, localizing supply chains, reducing carbon footprints, and utilizing renewable or sustainable paperboard options—industry-leading cosmetic companies can foster greater brand loyalty.

As the nutraceutical market continues to grow throughout the next decade, anti-counterfeiting features, eye-grabbing visuals, sustainability, and connected packaging may be essential to you getting ahead of your competitors.

By embracing greater sustainability, rethinking anti-counterfeiting and difficult-to-open packaging, and adjusting to the rise of self-care at home, personal care brands can foster stronger loyalty among the increasing number of environmentally conscious consumers.

By localizing your supply chain, reducing carbon emissions, sourcing from responsibly managed forests, utilizing sustainable materials, and implementing right-size packaging principles, cannabis packaging can become more eco-friendly.

Foil stamping, also called hot stamping, is a printing technique used to convey a brand's quality through decorative effects.

In addition to selecting sustainable materials, designing regionally resonant and immersive packaging for fine wine, craft beers, and spirits will make your beverage brand memorable.

By embracing right-size packaging principles, lowering their carbon footprints, reducing plastics, localizing supply chains, and utilizing renewable or tree-free alternative materials, brands can achieve more sustainable food packaging.

Looking to stand out among cannabis brands, Inhale Exhale partnered with Professional Image to design custom packaging more aligned with the high-end look and feel typical of premium brands in other industries.

Whether it’s the quality and type of materials used, printing capabilities, or decorative effects, an experienced manufacturer should be able to help you account for the many factors that impact adhesive label performance.

Here are several ways sustainable pharmaceutical packaging can help your products stand out, attract more consumers, and foster more brand affinity.

Among the printing and packaging trends for 2022 are specialty coatings and foil stampings, a shift from plastic to paperboard, customer demand for shorter lead times and production flexibility, growth of cannabis and CBD industries, and renewed interest in chain-of-custody certifications and sustainability.

Cosmetic brands that focus on structure, decorative effects, and messaging to create attractive packaging will stand out in a competitive industry.

To design attention-grabbing food packaging, consider foil stamping, embossing and debossing, and specialty coatings in addition to unique structural designs such as shelf-ready packaging.

As a heavily regulated industry, cannabis packaging and labeling must account for stringent design requirements in addition to eye-grabbing decorative effects, proper material selections, and effective messaging.

Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.

When you work with a domestic packaging partner that’s committed to sustainability, such as Oliver, you reduce your carbon footprint and shipping costs, and gain an experienced collaborator with a one-stop solution to your packaging needs.

How long global supply chain issues—such as increased shipping costs, disrupted transportation, longer lead times, and the Great Resignation—remain with us is uncertain, but localizing your supply chain has its advantages.

Sustainable packaging utilizes minimal, responsibly sourced materials and substrates that suit your particular situation, but you’ll need to know a few more specifics to achieve your sustainability goals.

Cardboard is a catch-all term that refers to sturdy, paper-based products, including corrugated boxes and paperboard. The two materials have primary uses, but can be combined to great effect.

Packaging structure communicates who you are as a brand, improves the unboxing experience, protects your product, and delights consumers, while adding incredible value to your company.

Connected packaging is a powerful avenue for brands to strengthen loyalty, delight and engage consumers, and create memorable experiences by using QR codes, hashtags, and barcodes to bridge the physical with digital interactions.

With the right blend of compelling decorative effects, smart marketing collateral, right-size packaging, and clever packaging design, you can create a memorable unboxing experience.

Sharing your sustainable packaging story creates brand affinity with eco-conscious consumers, attracts like-minded vendors, and reinforces how much green initiatives are the future of business.

Extended color gamut printing (aka EG or ECG) enables manufacturers to replicate custom spot colors in an efficient, cost-effective manner. In working with them, brands create endless possibilities of color matches for private label products, strengthening brand affinity and growing their market share.

Working with an experienced pharmaceutical packaging partner, you can expect a streamlined process that employs creative labels, abides by all safety and regulatory requirements, and has the globally recognized certifications to give you peace of mind.

Faced with the challenge of designing packaging for a prescription drug that had become an OTC product, a pharmaceutical company found a one-stop solution with Oliver.

Extended gamut printing provides an efficient and cost-effective way for smaller firms to compete with national OTC brands through private and white label products.

By working with Oliver Inc., you can rest assured your pharmaceutical labels will be elevated, products protected, colors and designs enhanced, and packaging processed sustainably and efficiently.

Anti-counterfeiting, sustainability, new decorative effects, and extended gamut printing are innovative trends in labeling and packaging among national pharmaceutical brands.

Industry leaders are implementing anti-counterfeiting and sustainable, tree-free alternative packaging with clever structural designs to bring folding cartons more fully into the 21st century.

Responsibly sourced paperboard brands incorporating right-size packaging principles create sustainable, recyclable, renewable, and biodegradable substrates.

Lamination is a cost-effective way to enhance packaging design, add durability and rigidity to its structure, and expand visual options for your folding cartons.

Common to many consumer industries, blister card packaging is a cost-effective option that prevents product contamination, adds security, and enhances your design possibilities.

Short-run packaging printing jobs produce smaller quantities, making them efficient solutions for prototyping, product launches, and one-time events.

In a free webinar, speakers from Oliver and Sappi—industry leaders in printing and packaging—discuss the growing trends in packaging in a post-pandemic world as they relate to e-commerce, sustainability, wellness, and more.

Digital printing expands available packaging options to include fast turnaround times, data variable printing, great flexibility, and excellent print quality.

Sustainable packaging can reduce costs, minimize your carbon footprint, and establish your brand as an eco-friendly leader in the market.

Decorative effects for your packaging such as foil stamping and embossing, combined with the right material choices, can help position your food and beverage products as luxury items.

Health and beauty brands have reduced their use of plastics, implemented paperboard alternatives, and shared environmental messaging to support sustainable packaging strategies.

Food and beverage brands are bringing sustainability to their packaging by reducing their use of plastics, implementing renewable resources, establishing clear messaging, and encouraging consumers to reuse and recycle.

Although a variety of materials are used in food packaging, finding the right combination for your products depends on your branding and sustainability goals while maximizing protection, safety, and shelf life.

Packaging suppliers earn SQF certification by establishing and maintaining effective food safety practices as judged by a third-party audit. This enables them to deliver packaging solutions that come in direct contact with food products.

With the right decorative touches and design elements, you can add perceived value to your products through their packaging.

Brands choose Oliver for their label-printing needs because of the company’s state-of-the-art technology, available decorative effects, and expertise to provide the right solutions across industries.

Printing capabilities, decorative effects, fulfillment services, customer service, and experience are among the most important characteristics to consider when searching for a marketing collateral printer.

Oliver has earned chain-of-custody certifications, produces right-sized packaging, invests in green initiatives and alternative materials, and provides expertise to help customers achieve their sustainable packaging goals.

Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.

In the emerging market for CBD products, consider branding, design, and finding an experienced, innovative partner to get the packaging you need.

Although branding is an important aspect of secondary packaging for health and beauty products, companies should also value design, ease-of-use, and sustainability.

Food safe-certified manufacturers produce packaging boxes that protect food products, promote freshness, and maximize shelf life.

Printing companies have developed overt and covert authentication solutions such as specialty inks and digital barcodes to provide brand protection against counterfeiting efforts.

Effective beauty labels are made with quality materials, clearly communicate the product's purpose, and take advantage of branding opportunities to promote sales.

Setup boxes, laminated small flute packaging, or custom specialty packaging can elevate your brand and stand out in your customers' eyes with the right decorative effects and attention to detail.

Hemp, sugarcane boards, recycled paper, and soy- and vegetable-based inks are several materials associated with sustainable packaging—yet sustainable production behaviors are just as important.