<img src="https://www.webtraxs.com/webtraxs.php?id=wt-45a3a36f-6138-483d-9a15-6618eb21e81c&amp;st=img" alt="">


Considerations for the Perfect Shelf-Ready Food Packaging

June 01, 2023

As you consider shelf-ready food packaging design, identify consumer preferences, retail partner requirements, costs and benefits of various packaging options, and the impact packaging materials will have on food product freshness.

Read Now

How Can You Personalize Folding Cartons With Variable Data Printing?

May 25, 2023

Variable data printing utilizes digital technology and a spreadsheet of information or curated data, to create unique, often personalized printed materials and folding cartons.

Read Now

The Benefits of Printed Marketing Collateral

May 04, 2023

Printed marketing collateral gives customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers singing your praises online.

Read Now

Top Questions to Ask Your Food Packaging Manufacturer

April 27, 2023

Ask about design, branding, the impact on shelf life, food safety certifications, and vendor managed inventory (VMI) when searching for an experienced food packaging manufacturer.

Read Now

The Importance of Synergy in Labels, Cartons & Marketing Collateral

April 20, 2023

Synergy across labels, folding cartons, and marketing collateral will help you deliver consistent messaging and establish yourself as a reliable brand.

Read Now

The Top Considerations in Food Packaging

April 06, 2023

Consider branding, shelf presence, protections, and sustainable design when searching for effective food packaging.

Read Now

Laminates & Coatings: What Touch Is Right for Your Cartons?

March 30, 2023

Laminates and coatings are an effective way to attract consumer attention, while adding durability, protection, and shine to your folding cartons.

Read Now

Offset vs. Digital Printing: When Is Each Right for My Packaging?

March 23, 2023

Offset printing, the traditional method, remains well suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.

Read Now

What Goes Into Sustainable Packaging Design?

March 16, 2023

Sustainable packaging takes a circular economy approach to design that prioritizes recyclability, reusability, and compostability when selecting packaging materials, and utilizes life cycle assessments.

Read Now

Packaging Considerations for Your Personal Care Products

March 02, 2023

As you ideate over personal care product packaging, you’ll want to consider effective branding, decorative effects, the unboxing experience, and embrace sustainable packaging practices.

Read Now

The Decorative Carton Touches You May Not Think Of

February 23, 2023

There’s a chance your competitors may be overlooking interior printing, die-cut sleeves, peek-a-boo windows, embossing/debossing, UV spotting, and reticulated varnishes. That doesn’t mean you have to.

Read Now

What Is Shelf-Ready Packaging?

February 16, 2023

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping. It’s popular in the food and beverage industry as well as OTC medicines.

Read Now

Minimalist Packaging for Beauty Brands

February 09, 2023

When implemented thoughtfully, minimalist packaging can clarify marketing messaging, reflect the high quality of products, and reinforce your position as a sustainable brand in the eyes of consumers.

Read Now

3 Packaging Trends for 2023

January 26, 2023

In addition to messaging that reflects greater inclusivity and equality, packaging trends for 2023 include interactive packaging, an emphasis on sustainability, and designs using bold fonts, color blocking, and vintage looks.

Read Now

What Is Flexographic Printing & How Does It Work?

January 19, 2023

Flexographic printing, which gets its name from the flexible plates that make it possible, is a cost-effective, efficient process for high-volume labels.

Read Now

5 Tips to Optimize Your E-Commerce Packaging

January 12, 2023

By implementing right-size packaging, greater sustainability, connected packaging, memorable unboxing experiences, and including effective marketing collateral, your e-commerce business can thrive.

Read Now

What Is the Oliver Folding Carton Design Process?

January 05, 2023

Oliver employs an empathetic approach to the folding carton design process, from the discovery, design, and proofing phases to production and fulfillment. 

Read Now

Using Custom Folding Cartons to Promote Your Brand

December 15, 2022

Whether utilizing decorative effects, connected packaging, or variable data printing, custom folding cartons can promote your brand by building affinity, communicating your values, and delivering memorable experiences.

Read Now

Why Customers Choose Oliver for Folding Carton Manufacturing

December 08, 2022

With five manufacturing facilities, Oliver provides customers flexibility, reliability, expertise, and people-first customer service for all their folding carton needs.

Read Now

Custom Carton Boxes vs. Wholesale Cartons: What's Right for Me?

December 01, 2022

While wholesale cartons are less expensive and have faster turnaround times, custom carton boxes give you creative control over packaging design.

Read Now

What Are Your Paperboard Options for Packaging?

November 17, 2022

Whether you utilize sustainably sourced timber or tree-free alternatives, there are several paperboard options available for folding cartons, including coated, uncoated, recycled, and unrecycled paperboard.

Read Now

What Can I Print On Custom Boxes?

November 10, 2022

From foil stamping and specialty coatings to debossing and embossing, custom boxes have abundant options for decorative effects, helping you generate greater brand affinity.

Read Now

What Is Primary vs. Secondary Packaging?

November 03, 2022

Primary packaging separates your product from the consumer, while secondary packaging secures various components and/or units. Both play key roles in protecting and promoting your brand

Read Now

Cartons vs. Plastic Containers

October 20, 2022

While there isn’t a straightforward answer to whether folding cartons or plastic containers are more sustainable, embracing these sustainable packaging principles (and consulting an experienced packaging partner) can help you find the solution that’s right for your brand.

Read Now

Embossing vs. Debossing: Adding Value to Your Folding Cartons

October 13, 2022

Embossing or debossing your folding cartons can help your brand communicate excellence and elegance, reflect greater value, stand out on the shelf, and demonstrate a higher level of quality.

Read Now

Can You Recycle Cartons?

October 06, 2022

In short, you can recycle cartons, with certain considerations. Some communities without a materials recovery facility may not accept cartons. Also, any foil lining should be kept to less than 40% coverage, in order to be properly sorted.

Read Now

Right-Size Packaging: Definition & Benefits

September 22, 2022

Right-size packaging utilizes the ideal amount of material for products without sacrificing branding elements or quality. In implementing right-size packaging, brands support sustainability efforts, save money, and appeal to consumers.

Read Now

Hot Foil Stamping vs. Cold Foil

September 15, 2022

Hot foil stamping requires a custom die, heat, and pressure to apply foil to your folding cartons and/or printed materials, while cold foil relies on UV light. Both techniques add eye-catching luxury elements that will help you attract customers.

Read Now

Top Factors That Should Influence Your Choice of Packaging Materials

September 01, 2022

In addition to cost, your company should consider safety, sustainability, decorative design elements, and size when deciding on packaging materials.

Read Now

Custom Chocolate Bar Packaging: The DoubleShot Coffee Story

August 11, 2022

How rebranding with custom packaging and premium design effects helped DoubleShot Coffee find greater success with their popular Maduro chocolate bars.

Read Now

What Materials Are Used in Frozen Food Packaging?

August 05, 2022

In addition to coated natural kraft paperboard, shrink wrap, wax-coated cardboard, aluminum, and solid bleached sulfate paperboard, several biodegradable and sustainable materials are available for frozen food packaging.

Read Now

Creative Choices for Packaging Your Edibles

July 14, 2022

As the edibles sector of the cannabis industry proliferates, creative packaging choices that enhance safety and freshness and employ eye-grabbing decorative effects will help you stand out from the rest of the shelf.

Read Now

Mouthwatering Gourmet Sweet Packaging: The Sticky Toffee Pudding Story

July 07, 2022

By utilizing attention-grabbing decorative effects and collaborating with an adaptive packaging partner, the Sticky Toffee Pudding Company has found great success marketing British baked desserts to American consumers.

Read Now

Why Sustainability Matters in Your Cosmetic Packaging Design

June 30, 2022

By blending clean beauty with sustainability—embracing right-size packaging, localizing supply chains, reducing carbon footprints, and utilizing renewable or sustainable paperboard options—industry-leading cosmetic companies can foster greater brand loyalty.

Read Now

Get Ahead of the Nutraceutical Competition With These Packaging Tips

June 23, 2022

As the nutraceutical market continues to grow throughout the next decade, anti-counterfeiting features, eye-grabbing visuals, sustainability, and connected packaging may be essential to you getting ahead of your competitors.

Read Now

Trendy Packaging Ideas for Your Personal Care Products

June 09, 2022

By embracing greater sustainability, rethinking anti-counterfeiting and difficult-to-open packaging, and adjusting to the rise of self-care at home, personal care brands can foster stronger loyalty among the increasing number of environmentally conscious consumers.

Read Now

Eco-Friendly Packaging: How to Go Green With Boxes & Labels for Your Cannabis Products

June 02, 2022

By localizing your supply chain, reducing carbon emissions, sourcing from responsibly managed forests, utilizing sustainable materials, and implementing right-size packaging principles, cannabis packaging can become more eco-friendly.

Read Now

What Is Foil Stamping?

May 26, 2022

Foil stamping, also called hot stamping, is a printing technique used to convey a brand's quality through decorative effects.

Read Now

Fine Wine, Craft Beers & Spirits: What Makes for Memorable Packaging?

May 19, 2022

In addition to selecting sustainable materials, designing regionally resonant and immersive packaging for fine wine, craft beers, and spirits will make your beverage brand memorable.

Read Now

How to Achieve More Sustainable Food Packaging

May 05, 2022

By embracing right-size packaging principles, lowering their carbon footprints, reducing plastics, localizing supply chains, and utilizing renewable or tree-free alternative materials, brands can achieve more sustainable food packaging.

Read Now

Box Designs for Premium Cannabis Brands: The Inhale Exhale Story

April 28, 2022

Looking to stand out among cannabis brands, Inhale Exhale partnered with Professional Image to design custom packaging more aligned with the high-end look and feel typical of premium brands in other industries.

Read Now

Top Performance Factors for Adhesive Labels

April 14, 2022

Whether it’s the quality and type of materials used, printing capabilities, or decorative effects, an experienced manufacturer should be able to help you account for the many factors that impact adhesive label performance.

Read Now

Sustainable Pharmaceuticals: The Role Packaging Plays

March 31, 2022

Here are several ways sustainable pharmaceutical packaging can help your products stand out, attract more consumers, and foster more brand affinity.

Read Now

5 Printing & Packaging Trends for 2022

March 25, 2022

Among the printing and packaging trends for 2022 are specialty coatings and foil stampings, a shift from plastic to paperboard, customer demand for shorter lead times and production flexibility, growth of cannabis and CBD industries, and renewed interest in chain-of-custody certifications and sustainability.

Read Now

The Importance of Attractive Packaging for Cosmetic Brands

March 17, 2022

Cosmetic brands that focus on structure, decorative effects, and messaging to create attractive packaging will stand out in a competitive industry.

Read Now

Designing Eye-Catching Food Packaging

March 10, 2022

To design attention-grabbing food packaging, consider foil stamping, embossing and debossing, and specialty coatings in addition to unique structural designs such as shelf-ready packaging.

Read Now

Design Considerations for Cannabis Packaging & Labeling

March 03, 2022

As a heavily regulated industry, cannabis packaging and labeling must account for stringent design requirements in addition to eye-grabbing decorative effects, proper material selections, and effective messaging.

Read Now

What Is Extended Gamut Printing?

February 24, 2022

Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.

Read Now

Looking for a Domestic Packaging Partner? Here's What You Should Know About Oliver

February 10, 2022

When you work with a domestic packaging partner that’s committed to sustainability, such as Oliver, you reduce your carbon footprint and shipping costs, and gain an experienced collaborator with a one-stop solution to your packaging needs.

Read Now

Supply Chain Issues & Packaging: What You Need to Know

January 28, 2022

How long global supply chain issues—such as increased shipping costs, disrupted transportation, longer lead times, and the Great Resignation—remain with us is uncertain, but localizing your supply chain has its advantages.

Read Now

Truths About Sustainable Packaging [w/ Downloadable Infographic]

January 20, 2022

Sustainable packaging utilizes minimal, responsibly sourced materials and substrates that suit your particular situation, but you’ll need to know a few more specifics to achieve your sustainability goals.

Read Now

Paperboard vs. Cardboard

January 13, 2022

Cardboard is a catch-all term that refers to sturdy, paper-based products, including corrugated boxes and paperboard. The two materials have primary uses, but can be combined to great effect.

Read Now

How Can the Structure of Your Packaging Add Value?

January 06, 2022

Packaging structure communicates who you are as a brand, improves the unboxing experience, protects your product, and delights consumers, while adding incredible value to your company.

Read Now

How Connected Packaging Can Elevate Your Brand

December 30, 2021

Connected packaging is a powerful avenue for brands to strengthen loyalty, delight and engage consumers, and create memorable experiences by using QR codes, hashtags, and barcodes to bridge the physical with digital interactions.

Read Now

Delivering a Memorable Unboxing Experience

December 23, 2021

With the right blend of compelling decorative effects, smart marketing collateral, right-size packaging, and clever packaging design, you can create a memorable unboxing experience.

Read Now

Why You Should Share Your Sustainable Packaging Story

December 09, 2021

Sharing your sustainable packaging story creates brand affinity with eco-conscious consumers, attracts like-minded vendors, and reinforces how much green initiatives are the future of business.

Read Now

Why Extended Gamut Printing (aka ECG) Is Ideal for Private Labels

November 18, 2021

Extended color gamut printing (aka EG or ECG) enables manufacturers to replicate custom spot colors in an efficient, cost-effective manner. In working with them, brands create endless possibilities of color matches for private label products, strengthening brand affinity and growing their market share.

Read Now

OTC & Pharma: Why Experience Matters in Finding a Packaging Provider

October 28, 2021

Working with an experienced pharmaceutical packaging partner, you can expect a streamlined process that employs creative labels, abides by all safety and regulatory requirements, and has the globally recognized certifications to give you peace of mind.

Read Now

Rx to OTC: A One-Stop Solution for Pharmaceutical Packaging [W/Case Study]

October 21, 2021

Faced with the challenge of designing packaging for a prescription drug that had become an OTC product, a pharmaceutical company found a one-stop solution with Oliver.

Read Now

Private Vs. Branded Labels for OTC Products

October 07, 2021

Extended gamut printing provides an efficient and cost-effective way for smaller firms to compete with national OTC brands through private and white label products.

Read Now

Why Companies Choose Oliver for Pharmaceutical Labels & Packaging

September 30, 2021

By working with Oliver Inc., you can rest assured your pharmaceutical labels will be elevated, products protected, colors and designs enhanced, and packaging processed sustainably and efficiently.

Read Now

Important Trends in Pharmaceutical Labeling & Packaging

September 23, 2021

Anti-counterfeiting, sustainability, new decorative effects, and extended gamut printing are innovative trends in labeling and packaging among national pharmaceutical brands.

Read Now

Innovative Folding Cartons: Trends to Watch

September 03, 2021

Industry leaders are implementing anti-counterfeiting and sustainable, tree-free alternative packaging with clever structural designs to bring folding cartons more fully into the 21st century.

Read Now

How Sustainable Is Paperboard? What You Need to Know

August 26, 2021

Responsibly sourced paperboard brands incorporating right-size packaging principles create sustainable, recyclable, renewable, and biodegradable substrates.

Read Now

Lamination: How Specialty Coatings Elevate Your Folding Cartons

August 19, 2021

Lamination is a cost-effective way to enhance packaging design, add durability and rigidity to its structure, and expand visual options for your folding cartons.

Read Now

What Are the Advantages of Blister Card Packaging?

July 29, 2021

Common to many consumer industries, blister card packaging is a cost-effective option that prevents product contamination, adds security, and enhances your design possibilities.

Read Now

What To Expect From Your Short-Run Packaging Printing Job

July 22, 2021

Short-run packaging printing jobs produce smaller quantities, making them efficient solutions for prototyping, product launches, and one-time events.

Read Now

Packaging Trends in 2021 & Beyond

July 08, 2021

In a free webinar, speakers from Oliver and Sappi—industry leaders in printing and packaging—discuss the growing trends in packaging in a post-pandemic world as they relate to e-commerce, sustainability, wellness, and more.

Read Now

The Benefits of Digital Printing for Packaging

June 24, 2021

Digital printing expands available packaging options to include fast turnaround times, data variable printing, great flexibility, and excellent print quality.

Read Now

What Are the Advantages of Sustainable Packaging?

June 10, 2021

Sustainable packaging can reduce costs, minimize your carbon footprint, and establish your brand as an eco-friendly leader in the market.

Read Now

Packaging Design Ideas for Luxury Food Brands

May 20, 2021

Decorative effects for your packaging such as foil stamping and embossing, combined with the right material choices, can help position your food and beverage products as luxury items.

Read Now

Sustainable Packaging Strategies for Beauty Brands

April 29, 2021

Health and beauty brands have reduced their use of plastics, implemented paperboard alternatives, and shared environmental messaging to support sustainable packaging strategies.

Read Now

How Brands Are Bringing Sustainability to Food Packaging

April 22, 2021

Food and beverage brands are bringing sustainability to their packaging by reducing their use of plastics, implementing renewable resources, establishing clear messaging, and encouraging consumers to reuse and recycle.

Read Now

What Materials Can Be Used for Food Packaging?

April 01, 2021

Although a variety of materials are used in food packaging, finding the right combination for your products depends on your branding and sustainability goals while maximizing protection, safety, and shelf life.

Read Now

What Is SQF Certification & What Does It Mean for Food Packaging Suppliers?

March 18, 2021

Packaging suppliers earn SQF certification by establishing and maintaining effective food safety practices as judged by a third-party audit. This enables them to deliver packaging solutions that come in direct contact with food products.

Read Now

How Packaging Can Add Value to Your Products

February 18, 2021

With the right decorative touches and design elements, you can add perceived value to your products through their packaging.

Read Now

Why Oliver Is the Right Choice in Label Printing Companies

February 11, 2021

Brands choose Oliver for their label-printing needs because of the company’s state-of-the-art technology, available decorative effects, and expertise to provide the right solutions across industries.

Read Now

How to Find the Best Marketing Collateral Companies

February 04, 2021

Printing capabilities, decorative effects, fulfillment services, customer service, and experience are among the most important characteristics to consider when searching for a marketing collateral printer.

Read Now

How Oliver Helps Customers Achieve Their Sustainable Packaging Goals

January 28, 2021

Oliver has earned chain-of-custody certifications, produces right-sized packaging, invests in green initiatives and alternative materials, and provides expertise to help customers achieve their sustainable packaging goals.

Read Now

7 of the Most Effective Types of Marketing Collateral

January 14, 2021

Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.

Read Now

Finding Packaging for Your CBD Products

January 07, 2021

In the emerging market for CBD products, consider branding, design, and finding an experienced, innovative partner to get the packaging you need.

Read Now

Secondary Packaging for Health & Beauty Products 

December 23, 2020

Although branding is an important aspect of secondary packaging for health and beauty products, companies should also value design, ease-of-use, and sustainability.

Read Now

Food Safe Packaging Boxes: What You Need to Know

December 03, 2020

Food safe-certified manufacturers produce packaging boxes that protect food products, promote freshness, and maximize shelf life.

Read Now

Anti-Counterfeiting in Secondary Packaging

November 25, 2020

Printing companies have developed overt and covert authentication solutions such as specialty inks and digital barcodes to provide brand protection against counterfeiting efforts.

Read Now

How to Create Effective Health & Beauty Labels

October 29, 2020

Effective beauty labels are made with quality materials, clearly communicate the product's purpose, and take advantage of branding opportunities to promote sales.

Read Now

Which Specialty Packaging Options Are Right for Your Products?

September 03, 2020

Setup boxes, laminated small flute packaging, or custom specialty packaging can elevate your brand and stand out in your customers' eyes with the right decorative effects and attention to detail.

Read Now

What Materials Are Best for Sustainable Packaging?

August 11, 2020

Hemp, sugarcane boards, recycled paper, and soy- and vegetable-based inks are several materials associated with sustainable packaging—yet sustainable production behaviors are just as important.

Read Now