Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.

In the emerging market for CBD products, consider branding, design, and finding an experienced, innovative partner to get the packaging you need.

Although branding is an important aspect of secondary packaging for health and beauty products, companies should also value design, ease-of-use, and sustainability.

Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.

Food safe-certified manufacturers produce packaging boxes that protect food products, promote freshness, and maximize shelf life.

Printing companies have developed overt and covert authentication solutions such as specialty inks and digital barcodes to provide brand protection against counterfeiting efforts.

Short-run packaging printing jobs produce smaller quantities, making them efficient solutions for prototyping, product launches, and one-time events.

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping.

With three manufacturing facilities, Oliver provides customers flexibility, reliability, expertise, and people-first customer service for their folding carton needs.

Effective beauty labels are made with quality materials, clearly communicate the product's purpose, and take advantage of branding opportunities to promote sales.

Ask about design, branding, the impact on shelf life, certifications, and vendor managed inventory when searching for a food packaging manufacturer.

Primary packaging is the last piece that separates your product from the consumer. Secondary packaging holds together the different aspects of the product. Together, they play a key role in protecting your products and promoting them on crowded shelves.

Cosmetic brands that focus on structure, decorative effects, and messaging to create attractive packaging will stand out in a competitive industry.

Setup boxes, laminated small flute packaging, or custom specialty packaging can elevate your brand and stand out in your customers' eyes with the right decorative effects and attention to detail.

Consider branding, shelf presence, protection, and sustainability when searching for your food packaging.

Foil stamping, also called hot stamping, is a printing technique used to convey a brand's quality through decorative effects.

Hemp, sugarcane boards, recycled paper, and soy- and vegetable-based inks are several materials associated with sustainable packaging—yet sustainable production behaviors are just as important.

Variable data printing utilizes digital technology and a spreadsheet of information or curated data, to create unique, often personalized printed materials.