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Beauty brands need the same colors on every carton and every reorder. When the packaging of cosmetics prints a signature pink a little too cool on the second run, customers notice the difference on th … read more

Brands that want a premium box at a lower cost should consider laminated small flute, one of several specialty packaging options that pairs a printed paper surface with a thin corrugated layer. The re … read more

A product launch lives or dies on the display. Your specialty packaging can look perfect in the carton and still sink the whole promotion when the display arrives crushed, goes up backward, or prints … read more

Most custom medical packaging falls into seven structural types, and each one does a different job between your production line and the patient. Picking the wrong type shows up as crushed shippers, re … read more

Compliance approves the new APR language on a Tuesday afternoon. By Wednesday morning, someone from legal asks how quickly the old version can come out of circulation, and the honest answer is that no … read more

Every launch we've worked on had a moment where someone said, "We should have started the box sooner." The formula gets a year of attention. The cosmetic packaging gets whatever weeks are left, and th … read more