Offset printing, the traditional method, remains well-suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.

In a free webinar, speakers from Oliver and Sappi—industry leaders in printing and packaging—discuss the growing trends in packaging in a post-pandemic world as they relate to e-commerce, sustainability, wellness, and more.

Digital printing expands available packaging options to include fast turnaround times, data variable printing, great flexibility, and excellent print quality.

Whether utilizing decorative effects, special coatings and materials, or personalized features relevant to customers, customizing your packaging promotes branding by reinforcing your company message, building affinity, and delivering memorable experiences.

Sustainable packaging can reduce costs, minimize your carbon footprint, and establish your brand as an eco-friendly leader in the market.

In addition to cost, your company should consider safety, sustainability, decorative design elements, and size when deciding on packaging materials.

Decorative effects for your packaging such as foil stamping and embossing, combined with the right material choices, can help position your food and beverage products as luxury items.

Flexographic printing, which gets its name from the flexible plates that make it possible, is a cost-effective, efficient process for high-volume labels.

Health and beauty brands have reduced their use of plastics, implemented paperboard alternatives, and shared environmental messaging to support sustainable packaging strategies.