Printed marketing collateral gives your customers and prospective customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers returning to you and singing your praises online.
Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.
Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.