Offset printing, the traditional method, remains well suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.
Sustainable packaging takes a circular economy approach to design that prioritizes recyclability, reusability, and compostability when selecting packaging materials, and utilizes life cycle assessments.
Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping. It’s popular in the food and beverage industry as well as OTC medicines.
In addition to messaging that reflects greater inclusivity and equality, packaging trends for 2023 include interactive packaging, an emphasis on sustainability, and designs using bold fonts, color blocking, and vintage looks.