Offset printing, the traditional method, remains well suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.
Sustainable packaging takes a circular economy approach to design that prioritizes recyclability, reusability, and compostability when selecting packaging materials, and utilizes life cycle assessments.
As you ideate over personal care product packaging, you’ll want to consider effective branding, decorative effects, the unboxing experience, and embrace sustainable packaging practices.
There’s a chance your competitors may be overlooking interior printing, die-cut sleeves, peek-a-boo windows, embossing/debossing, UV spotting, and reticulated varnishes. That doesn’t mean you have to.
Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping. It’s popular in the food and beverage industry as well as OTC medicines.
When implemented thoughtfully, minimalist packaging can clarify marketing messaging, reflect the high quality of products, and reinforce your position as a sustainable brand in the eyes of consumers.
In addition to messaging that reflects greater inclusivity and equality, packaging trends for 2023 include interactive packaging, an emphasis on sustainability, and designs using bold fonts, color blocking, and vintage looks.
Flexographic printing, which gets its name from the flexible plates that make it possible, is a cost-effective, efficient process for high-volume labels.
By implementing right-size packaging, greater sustainability, connected packaging, memorable unboxing experiences, and including effective marketing collateral, your e-commerce business can thrive.
Oliver employs an empathetic approach to the folding carton design process, from the discovery, design, and proofing phases to production and fulfillment.
