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Insights

The Benefits of Printed Marketing Collateral

January 21, 2021

Printed marketing collateral gives your customers and prospective customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers returning to you and singing your praises online.

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7 of the Most Effective Types of Marketing Collateral

January 14, 2021

Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.

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Finding Packaging for Your CBD Products

January 07, 2021

In the emerging market for CBD products, consider branding, design, and finding an experienced, innovative partner to get the packaging you need.

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Secondary Packaging for Health & Beauty Products 

December 23, 2020

Although branding is an important aspect of secondary packaging for health and beauty products, companies should also value design, ease-of-use, and sustainability.

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What Is Extended Gamut Printing?

December 17, 2020

Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.

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Food Safe Packaging Boxes: What You Need to Know

December 03, 2020

Food safe-certified manufacturers produce packaging boxes that protect food products, promote freshness, and maximize shelf life.

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Anti-Counterfeiting in Secondary Packaging

November 25, 2020

Printing companies have developed overt and covert authentication solutions such as specialty inks and digital barcodes to provide brand protection against counterfeiting efforts.

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What To Expect From Your Short-Run Packaging Printing Job

November 19, 2020

Short-run packaging printing jobs produce smaller quantities, making them efficient solutions for prototyping, product launches, and one-time events.

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What Is Shelf-Ready Packaging?

November 12, 2020

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping.

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Why Customers Choose Oliver for Folding Carton Manufacturing

November 05, 2020

With three manufacturing facilities, Oliver provides customers flexibility, reliability, expertise, and people-first customer service for their folding carton needs.

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