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Insights

The Importance of Synergy in Labels, Cartons & Marketing Collateral

February 25, 2021

Synergy across labels, folding cartons, and marketing collateral will help you deliver consistent messaging and establish yourself as a reliable brand.

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How Packaging Can Add Value to Your Products

February 18, 2021

With the right decorative touches and design elements, you can add perceived value to your products through their packaging.

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Why Oliver Is the Right Choice in Label Printing Companies

February 11, 2021

Brands choose Oliver for their label-printing needs because of the company’s state-of-the-art technology, available decorative effects, and expertise to provide the right solutions across industries.

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How to Find the Best Marketing Collateral Companies

February 04, 2021

Printing capabilities, decorative effects, fulfillment services, customer service, and experience are among the most important characteristics to consider when searching for a marketing collateral printer.

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How Oliver Helps Customers Achieve Their Sustainable Packaging Goals

January 28, 2021

Oliver has earned chain-of-custody certifications, produces right-sized packaging, invests in green initiatives and alternative materials, and provides expertise to help customers achieve their sustainable packaging goals.

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The Benefits of Printed Marketing Collateral

January 21, 2021

Printed marketing collateral gives your customers and prospective customers something tangible to associate with your brand. With variable data printing, it can also deliver a personalized message that will have customers returning to you and singing your praises online.

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7 of the Most Effective Types of Marketing Collateral

January 14, 2021

Effective types of marketing collateral include brochures, catalogs, direct mailers, flyers and inserts, lookbooks, marketing kits, and shelf talkers. They can be used to supplement digital marketing efforts and spread brand awareness.

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Finding Packaging for Your CBD Products

January 07, 2021

In the emerging market for CBD products, consider branding, design, and finding an experienced, innovative partner to get the packaging you need.

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Secondary Packaging for Health & Beauty Products 

December 23, 2020

Although branding is an important aspect of secondary packaging for health and beauty products, companies should also value design, ease-of-use, and sustainability.

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What Is Extended Gamut Printing?

December 17, 2020

Extended gamut printing, a cost-effective alternative to spot coloring, expands CMYK colors to include green, orange, and violet so printers can match almost all shades and vibrancies of color without sacrificing quality.

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