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Insights

Offset vs. Digital Printing: When Is Each Right for My Packaging?

March 23, 2023

Offset printing, the traditional method, remains well suited for large print runs and complex visual designs, while digital printing is ideal for faster turnaround times, low- to medium-volume print runs, and customized packaging.

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What Goes Into Sustainable Packaging Design?

March 16, 2023

Sustainable packaging takes a circular economy approach to design that prioritizes recyclability, reusability, and compostability when selecting packaging materials, and utilizes life cycle assessments.

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Packaging Considerations for Your Personal Care Products

March 02, 2023

As you ideate over personal care product packaging, you’ll want to consider effective branding, decorative effects, the unboxing experience, and embrace sustainable packaging practices.

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The Decorative Carton Touches You May Not Think Of

February 23, 2023

There’s a chance your competitors may be overlooking interior printing, die-cut sleeves, peek-a-boo windows, embossing/debossing, UV spotting, and reticulated varnishes. That doesn’t mean you have to.

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What Is Shelf-Ready Packaging?

February 16, 2023

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping. It’s popular in the food and beverage industry as well as OTC medicines.

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Minimalist Packaging for Beauty Brands

February 09, 2023

When implemented thoughtfully, minimalist packaging can clarify marketing messaging, reflect the high quality of products, and reinforce your position as a sustainable brand in the eyes of consumers.

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3 Packaging Trends for 2023

January 26, 2023

In addition to messaging that reflects greater inclusivity and equality, packaging trends for 2023 include interactive packaging, an emphasis on sustainability, and designs using bold fonts, color blocking, and vintage looks.

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What Is Flexographic Printing & How Does It Work?

January 19, 2023

Flexographic printing, which gets its name from the flexible plates that make it possible, is a cost-effective, efficient process for high-volume labels.

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5 Tips to Optimize Your E-Commerce Packaging

January 12, 2023

By implementing right-size packaging, greater sustainability, connected packaging, memorable unboxing experiences, and including effective marketing collateral, your e-commerce business can thrive.

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What Is the Oliver Folding Carton Design Process?

January 05, 2023

Oliver employs an empathetic approach to the folding carton design process, from the discovery, design, and proofing phases to production and fulfillment. 

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