Packaging is perhaps the most routine point of contact consumers have with a brand, creating a tangi...
Insights
You can’t always control where consumers first interact with your brand. It might be on your website...
Sometimes, it works out that the name for a process expands to include definitions beyond its etymol...
An adhesive label is much more than a pretty identifier you slap onto secondary packaging. It can al...
National over-the-counter (OTC) brands reign in many markets, but that shouldn’t deter smaller compa...
The pharmaceutical industry maintains strict standards given the effects of its products on consumer...
You’ve likely heard variations of this cliche in different settings, and it applies here as well: A ...
A label is never just a label. Companies in the health and beauty industry know that more than most....
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