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Insights

How Can the Structure of Your Packaging Add Value?

January 06, 2022

Packaging structure communicates who you are as a brand, improves the unboxing experience, protects your product, and delights consumers, while adding incredible value to your company.

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How Connected Packaging Can Elevate Your Brand

December 30, 2021

Connected packaging is a powerful avenue for brands to strengthen loyalty, delight and engage consumers, and create memorable experiences by using QR codes, hashtags, and barcodes to bridge the physical with digital interactions.

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Delivering a Memorable Unboxing Experience

December 23, 2021

With the right blend of compelling decorative effects, smart marketing collateral, right-size packaging, and clever packaging design, you can create a memorable unboxing experience.

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Why You Should Share Your Sustainable Packaging Story

December 09, 2021

Sharing your sustainable packaging story creates brand affinity with eco-conscious consumers, attracts like-minded vendors, and reinforces how much green initiatives are the future of business.

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What Is Variable Data Printing?

December 02, 2021

Variable data printing utilizes digital technology and a spreadsheet of information or curated data, to create unique, often personalized printed materials.

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Why Extended Gamut Printing (aka ECG) Is Ideal for Private Labels

November 18, 2021

Extended color gamut printing (aka EG or ECG) enables manufacturers to replicate custom spot colors in an efficient, cost-effective manner. In working with them, brands create endless possibilities of color matches for private label products, strengthening brand affinity and growing their market share.

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What Is Shelf-Ready Packaging?

November 04, 2021

Shelf-ready packaging refers to boxes and cartons delivered to the retailer already optimized for easy identification, stocking, and shopping. It’s popular in the food and beverage industry as well as OTC medicines.

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OTC & Pharma: Why Experience Matters in Finding a Packaging Provider

October 28, 2021

Working with an experienced pharmaceutical packaging partner, you can expect a streamlined process that employs creative labels, abides by all safety and regulatory requirements, and has the globally recognized certifications to give you peace of mind.

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Rx to OTC: A One-Stop Solution for Pharmaceutical Packaging [W/Case Study]

October 21, 2021

Faced with the challenge of designing packaging for a prescription drug that had become an OTC product, a pharmaceutical company found a one-stop solution with Oliver.

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Private Vs. Branded Labels for OTC Products

October 07, 2021

Extended gamut printing provides an efficient and cost-effective way for smaller firms to compete with national OTC brands through private and white label products.

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