When someone purchases a counterfeited item, the impact is beyond lost revenues. Brand owners take on the time, resources, and expense dedicated to removing counterfeited items from markets. Even more personal to you, though, is the reputational loss resulting from consumers questioning product quality and integrity.
As much as Oliver works to help you expand your brand by providing engaging marketing collateral and packaging materials, we also devote equal attention to protecting it against fraud.
Our P.A.S.S. (Package Authentication Security Solutions) Program ensures the products that hit the digital and physical shelves in your name are yours and yours alone. The P.A.S.S. program includes technologies from several world-class partners to bring our customers the latest in anti-counterfeiting and authentication solutions.
Estimates suggest the amount of total counterfeiting exceeds one trillion dollars annually and costs businesses more than 300 billion dollars. If you have a strong, dynamic, successful brand someone will try to copy and sell it. And while the monetary losses mount, the cost to your reputation can feel much more personal.
If customers associate your brand with counterfeited products that at best lack quality and at worst pose hazardous threats, you may lose them for life.
Consider overt solutions as stamps of authenticity that guarantee the logo on the front of the packaging and the products inside. The classic barcode still applies, but it’s not enough to protect your goods anymore. As counterfeiters have evolved with technology, so, too, have authenticators. Today’s overt solutions are exceedingly difficult to recreate and will show signs of tampering.
Overt authentications include the following:
As the name suggests, covert solutions are less obvious. They take advantage of digital technology to authenticate and track your products through supported anti-fraud programs.
Covert authentication solutions include the following:
Ready to learn more about Oliver’s anti-counterfeiting solutions?
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