When someone purchases a counterfeited item, the impact is beyond lost revenues. Brand owners take on the time, resources, and expense dedicated to removing counterfeited items from markets. Even more personal to you, though, is the reputational loss resulting from consumers questioning product quality and integrity.
Consider overt solutions as stamps of authenticity that guarantee the logo on the front of the packaging and the products inside. The classic barcode still applies, but it’s not enough to protect your goods anymore. As counterfeiters have evolved with technology, so, too, have authenticators. Today’s overt solutions are exceedingly difficult to recreate and will show signs of tampering.
Overt authentications include the following:
As the name suggests, covert solutions are less obvious. They take advantage of digital technology to authenticate and track your products through supported anti-fraud programs.
Covert authentication solutions include the following: