By blending clean beauty with sustainability—embracing right-size packaging, localizing supply chains, reducing carbon footprints, and utilizing renewable or sustainable paperboard options—industry-leading cosmetic companies can foster greater brand loyalty.

By embracing greater sustainability, rethinking anti-counterfeiting and difficult-to-open packaging, and adjusting to the rise of self-care at home, personal care brands can foster stronger loyalty among the increasing number of environmentally conscious consumers.